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Building And Industrial

Brian Corthine
Managing Director

Established in 1959, Taylor Alden's Building and Industrial Division operates cost-effective business-to-business marketing communications campaigns that produce measurable results in terms of our clients improved brand images and valuable sales leads.

Press relations is the core activity in any Taylor Alden campaign, simply because it is well proven as the most cost-effective promotional tool. Taylor Alden's experienced journalists work closely with clients and editors in order to create editorial copy that promotes our clients and gets published.

Telemarketing is frequently used to follow-up enquiries produced by a PR campaign and ensure that a steady stream of quality sales leads is supplied to our clients' sales teams.

All Taylor Alden campaigns are carefully planned to be an effective part of clients' own marketing plans (and if the client doesn't have one, we will produce it!).

Results are monitored in terms of editorial coverage gained and sales leads produced. Unlike most PR companies, Taylor Alden is happy to have campaigns scrutinised by clients, with results measured against agreed targets.